About Us
About Fast Life Die Happy
Fast Life Die Happy started with us simply wanting something better.
We were riders long before we were an apparel brand. We were already putting miles on the bikes, traveling to rallies, meeting people along the way and living this life.
And we kept running into the same frustration—we couldn't find motorcycle gear we actually wanted to wear.
A lot of it felt generic. Some of it was way overdone. And too much of it felt like it was being made for a motorcycle lifestyle instead of by people who actually lived it.
So we started making the shit we wanted to wear.
That was really the beginning of Fast Life Die Happy.
There wasn't some big business plan behind it. We wanted good-looking, comfortable gear that worked on the bike but didn't scream "biker costume" when you got off it.
We figured if we wanted it, there were probably other riders out there looking for the same thing.
Turns out there were.
What Fast Life Has Become
Somewhere along the way, this became about a hell of a lot more than clothes.
We've met people through Fast Life that we probably never would have crossed paths with otherwise. We've ridden thousands of miles, shared meals, drank some beers, thrown parties, stood around parking lots talking motorcycles and made friendships that go way beyond someone buying a shirt from us.
That's probably our favorite part of all of this.
When somebody walks up to us at a rally wearing a Fast Life shirt they bought two years ago, or we see one of our flannels halfway across the country, that still means something to us.
You're not an order number.
You're somebody who decided to support this little thing we started, and we don't take that for granted.
Built Around the Way We Actually Ride
Everything we make starts with a pretty simple question:
Would we wear it?
Would we ride all day in it? Would we wear it to dinner afterward? Would we grab it out of the closet two years from now?
If the answer isn't yes, we don't want to put Fast Life on it.
That's why we're picky about our flannels, shirts, hats, vests and everything else we make. We want good gear, clean designs and stuff that feels like us.
We're also proud to be an Official Dealer for Geezer Engineering. Performance has always been part of motorcycles for us, so working with people who take that side of this life as seriously as we do just makes sense.
This Isn't Just Our Thing Anymore
One of the coolest things about Fast Life is watching it turn into a community.
We've always said built for riders, by riders, but now it feels bigger than that.
It's the people who meet us at rallies. The ones who show up for our rides and BBQs. The people who tag us from some random road 1,500 miles away. The familiar faces we see every year and the new ones we haven't met yet.
You don't need to ride a certain bike.
You don't need to belong to a club.
You don't have to look a certain way.
If motorcycles are part of who you are, you're one of us.
Why Fast Life Die Happy?
The name means more to us than just something printed on a shirt.
We've lost friends. We've watched how quickly life can change. And the older we get, the more we understand that none of us knows how many good rides we have left.
So take the trip.
Ride the extra hundred miles.
Stop at the little bar you've never been to.
Meet some strangers.
Make some stories.
And don't spend your life waiting for someday.
That's what Fast Life Die Happy means to us.
We're incredibly grateful to everyone who's bought something, worn our gear, stopped by to see us, ridden with us, partied with us or simply told somebody else about Fast Life.
You guys are the reason we get to keep doing this.
We'll see you out there.
Ride Safe,
Mark & Sarah
Founders, Fast Life Die Happy
Ride Fast. Live Free. Die Happy.